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NEW BUSINESS MODELS - ArtMarketGuru

NEW BUSINESS MODELS

With the introduction of new technologies such as Artificial Intelligence (AI) and Virtual Reality (VR) we are seeing rippling effects within the art market. Artificial intelligence is changing value chains for creative content, helping creators match content with audiences by learning about and classifying their interests, enabling them to recommend specifically tailored content. We are seeing art platforms use this technology, creating a filtering system for when users are browsing works and making suggestions based on their tastes. Virtual Reality has the ability to change the way we experience content, with the power to promote new feelings, skills and understanding which can make content more powerful than how it appears through traditional media. Companies are still identifying the potential in using these kinds of technologies and creating new and ground-breaking business models.

 

Acute Art

Launched in 2017 Acute Art collaborates with leading contemporary artists and galleries all over the world giving them access to the most cutting-edge technologies, including virtual, augmented and mixed realities, helping them realise their creative visions. They have worked with international artists including Jeff Koons, Marina Abramovic, Anish Kapoor and Anthony Gormley. World leading curator Daniel Birnbaum recently took up the position as artistic director at Acute Art.

 

Articheck

Articheck aims to set the global standard for making and sharing condition reports and art inventories supporting galleries, museums, shippers, auction houses and conservators. Pitching themselves as ‘a passport for art’ users can build a provenance of movement, exhibition and condition and produce PDF reports. At the same time, you are also able to annotate images and mark damaged areas through the programme, which in turn can be used for liability in case of damage.

 

Artmyn

Conceived at the Swiss Federal Institute of Technology in Lausanne, ARTMYN is a start-up specialising in Virtual Reality applied to art. The platform presents an entirely new way of experiencing art, as well supporting its promotion and security. During the scanning of the work ARTMYN records the gigabytes of data using different light sources, this data is then processed using sophisticated algorithms. The end result can be experienced from any mobile device. Offering a solution for highly accurate digitisation of artworks, Artmyn recently partnered with Sotheby’s to apply their scanning technologies to the highlights of its’ spring/summer auctions. The start-up also recently received the Google-Focused Research Award, as well as a grant from the Commission of Technology and Innovation.

 

ArtStack

ArtStack is the world’s first art social media platform and the largest user generated content archive of art, sharing over 500,000 artworks ranging across genres and time periods. The platform is free for its users who can discover new artists and works whilst also browsing the taste of well-known curators, artists, collectors and gallerists who share their top picks on the site. The platform also has apps for iphone, ipad and android which operate in 200 countries. In 2015 the platform partnered with Christie’s for the first crowd sourced auction initiative which, using new technologies, gave emerging artists chosen by the public, the opportunity to be included in the auction.

 

Digital Mind

Digital Mind focuses on creating new and innovate technologies for use in the education, marketing and entertainment industries, with the mission to extend the world of digital creation. They offer a range of services including virtual and mixed reality, animated movies, augmented reality, games and holograms amongst others.

 

Ocean Protocol

Launched in 2017 Ocean Protocol is an ecosystem composed of data assets and services. The platform helps to unlock data and has a particular focus on AI.

 

Mearto

Mearto is a growing online community aiming to make online valuations easy, whilst increasing the transparency in the art and antiques market. The company is based in Copenhagen and was Co-founded by Johan Laidlaw and Mads Hallas who are both fascinated with the history behind objects. The primary aim of the platform is for users to submit items for valuation in order to find out their objects worth.  These objects can range from antiques, art, jewellery, watches and colletibles. At the same time as providing individuals with evaluations the platform aims to be a place where everyone can learn about valuing antiques and art, they do this by sharing appraisals with their community. You are able to browse their Auction Results Database, which contains millions of items, statistics and insights that can be used for your own valuations.

 

Vastari

Bernadine Bröcker is the CEO and Co-Founder of Vastari Group, an online platform that securely connects private art collectors, curators, museums and venues for exhibition loans and tours. Vastari aims to improve transparency and facilitate exhibition collaborations worldwide, currently being the largest online facilitator of international touring exhibitions. The platform has become an essential tool for many in the museum and exhibition industry, enabling exhibitions to tour and share information globally.

 

VR ALL ART

VR All Art promotes the evolution of exhibitions, art spaces and art trading. Describing itself as a ‘metaverse of galleries and museum spaces with no borders and no physical boundaries’ it enables users to discover new artists and view artworks from all over the world no matter where you are. With exploring the full potential of virtual realities in art institutions as one of their main missions, VR All Art are currently part of the National Museum of Serbia’s permanent exhibition space.