How Technology Benefits Artist Promotion and Administration

Description

The last 5 years have seen a radical shift in the relationship between gallery and artist with the maturation of internet-related technologies. The internet has facilitated the influencing power of social media outreach, Customer Relationship Management (CRM) software, and online portfolios. The digital transformation of the art marketplace has opened a huge opportunity for artists to take charge of their own careers. Artists no longer have to rely exclusively on galleries to manage their success anymore.

Technology has reshaped the traditional pathway to success in the art industry by giving artists direct autonomy in marketing and sales and strengthening their brand identity in the process. Artists benefit from being able to access a global mass audience at their fingertips, streamline time-consuming administrative processes, and now have more time to focus on what matters most — creating art.

The report, “How Technology Benefits Artist Promotion and Administration” looks at three main business functions that every artist, dealer, gallery owner and curator needs to consider when managing an artist’s career: marketing and promotion, sales, and general administration.

The Report also reviews the technologies appearing on the art scene that are intended to aid artists in the tasks of authentication and provenance to boost the value of their works. Software tools are also emerging to provide artists revenue from works that are sold on to collectors beyond the primary market in the same way writers and musicians benefit from copyright laws.