Published: 12th November 2018
No. Pages: 22
Report Type: Industry Report
AUCTION HOUSES GOING DIGITAL
CASE STUDY: THE IMPACT OF DIGITAL TRANSFORMATION ON BOOK SELLERS
STRATEGIES FOR PROFITING FROM DIGITAL TRANSFORMATION; BOOKSELLER LESSONS FOR THE ART MARKET
NEW TECHNOLOGIES EMERGING ONTO THE AUCTION BLOCK
PRACTICAL TECHNOLOGY SOLUTIONS FOR COMMON AUCTION HOUSE ISSUES
LAST WORD: HOW TO MEET THE DIGITAL TRANSFORMATION CHALLENGE
OUR DIGITAL TRANSFORMATION SERVICE
With thousands of auction houses around the world, ArtMarketGuru has chosen six categories in which to organize the level of digital transformation in which establishments may find themselves.
The report offers :
The report How Auction Houses Can Benefit from Digital Transformation looks at how auction houses are currently applying technology to grow their businesses. The analysis examines the new technologies already making inroads into the A&C marketplace and makes recommendations on how auction houses of every size and scope can adapt to and profit from the inevitable disruption already underway.
The report focuses on established brick-and-mortar auction houses at global, regional, country, and city levels. The analysis considers six levels of technology integration that the operations of auction houses may be experiencing singly or in combination.
The analysis draws heavily on parallels of disruption in the bookseller industry over the past 20 years. Bookstores suffered massive changes from “The Amazon Effect”, which brought a dramatic Digital Transformation to the industry.
Within the scope of this discussion, Digital Transformation means the transfer of sales and support services from face-to-face, hand-to-hand, brick-and-mortar places of commerce to internet-based e-commerce platforms. In the case of books, the content has remained both physical and, in many instances, has also been digitized.